Will Using the Same Keywords for Every Post Help Improve SEO?
Your website, the number of pages you have on it, and how often you release content matters too. So there isn’t a clear “yes or no” answer to that…
But, there are some general principles on keyword use that you must never forget. We’ll mention those principles below, before giving a final verdict on the previous question.
To Start – The Focus Keyword.
Using the same keywords for every post is beneficial. Especially if the word is a common search query in your industry…
But that doesn’t mean you should use the same focus keyword in every post. You’ve got to vary, especially if your website covers various topics.
(Example): Let’s say you’re running a pet care blog, and you want to use the keyword “healthy dog food.”
Now, “healthy dog food” is a suitable keyword for articles that talk about dogs. But it’s not suitable for cat or bird food. Those require different keywords…
Don’t use the same focus keyword on each page. Look for the best keyword that speaks to the topic of your page. And then use that.
Now we move onto the 2nd principle…
LSI Keywords – They’re Important Too.
LSI stands for (Latent Semantic Indexing).
Whenever you type a word into a Google bar, you’ll get a drop down of search options. A lot of those are synonyms to the words you type…
But beyond the synonyms, you can get semantic matches.
This means you get different phrases related to what you just typed.
(Example): A keyword like “focus stimulants” might be semantically indexed with “coffee” keywords.
That’s because “coffee” and “focus stimulants” belong to similar industries…
Now, how Google semantically indexes keywords is not important. What is important is that you rank for semantically indexed words…
Ranking for a diverse set of keywords increases your chances of getting organic traffic. Thus, you should use multiple keywords in different posts.
The Cumulative Effect of LSI Phrases…
Using different keywords has a cumulative effect on words you rank for.
(Example): The phrase “focus stimulant” might match with “coffee” and “caffeine” related keywords.
So that’s 3 keywords you rank for (hypothetically).
And if you add in a 2nd keyword into your post, you might rank for 6 keywords.
But, Let’s Consult the Opinions of Experts.
And those experts are Moz and Yoast SEO.
We all know who Moz is. It’s one of the internet’s leading services in SEO and online analytics. And according to Moz’s contributors, it’s better to vary (1).
The logic behind varying is simple. You don’t want 2 posts competing for the same keyword.
Yoast SEO has another perspective. It doesn’t object to the use of the same keyword in multiple posts (2).
This is because the same keyword helps a website occupy multiple 1st page results.
But again, it may be a disadvantage, since now, your pages are competing with each other for ranks.
Thus, Yoast also encourages varying keywords on many of its services.
An example is Yoast’s WordPress plugin. One of its criteria for determining a well SEO optimized page is using different focus keywords.
The Defining Factor – What is Your Focus Keyword?
You can have the same keyword on multiple pages. This is normal, and it might happen by accident as you write content…
But choosing your focus keyword is an act of revision. You’ve got to go over your content, optimizing headings, subheading, and keyword densities.
We recommend that you vary focus keywords. But, having a keyword show up in multiple posts is never a problem.
(Example): Let’s say you have 2 posts. Each posts should have different focus keywords. One may have “travel backpacks” as a keyword. Another may have “suitcases for airport use”.
But you can still throw each keyword into the other post. Just as long as it isn’t the “focus” of your ranking efforts, but a side factor.
An exception is when you’re doing SEO on multiple sales page.
With sales pages, your keywords are quite long. And they get low searches per month (but high click rates).
Since keywords for sales are far and few, LSI phrases won’t matter much. Because of the focus, you want exact matches more than anything else. So varying keywords won’t matter much.
1 More Thing…
You need SEO, but don’t sacrifice content quality for it.
Just make sure you’re not stuffing your page with keywords. Because that can risk your search engine rank!