Your homepage is arguably the most important facet of your website.
It is where most of your traffic goes during the 1st visit.
When optimizing your homepage, there are a lot of factors to consider. Those range from SEO efforts and content writing, to design and looks.
Today, we’ll focus on the design and looks aspect. And specifically, we’ll mention 4 things that must be on your homepage.
It can be very alarming to have an unauthorized individual access your WordPress account. Imagine receiving an email that says someone has logged in to your WordPress website – but wait, do you even have the WordPress login security notification set up on your website?
A security breach can be quite damaging to your website or brand’s reputation. The potential threats that a security break can cause can be catastrophic – from your customer’s information to sensitive data about your business, everything could be at stake. In 2012 alone, over 170,000 WordPress websites (reported cases) were hacked! More than likely this number is higher now. This highlights the importance of securing your WordPress website.
In writing there is a term called ‘passive voice’. In literature this is where the narrator TELLS the reader what is going on instead of allowing dialogue and event descriptions to SHOW the story to the reader and allow their imagination to fill in the gaps. In the first case the reader is not very involved in the action of the story, but in the second scenario they are not only invited into the full body of the story, but they feel as if they are part of the action.
In web design you have to find a balance between simply showing your site visitor what you have to offer and being pushy in an effort to make a sale. On approach is heavy handed and the other is a bit timid in approach.
A well-constructed and well-marketed website is one that receives high volumes of traffic on a daily basis. This traffics consists of both unique and returning visitors. To achieve this, a website must be able to satisfy the variety of needs, demands, and expectations that each of these visitors have from your marketing website. In this article, we take a look at what are the elements should be a part of your website design to ensure that your website is functional, interactive, and attractive to the users.
As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you.
Keyword Research and Product Lines
Finding success in e-commerce can really be boiled down to one theme. Identify the needs of your prospects and provide a solution for them. It is that simple. You should write out that statement, print it out and hang it over your monitor. If you stray from this theme, you will have problems making money.
When you are building links to increase your website popularity, whom do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Yes, indeed, Google page rank should come first and foremost. Page rank is part of the algorithm of Google’s ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But page rank is only one of the 100 plus criteria Google uses to evaluate your web pages. Use the idea of page rank as a “tool” to help make decisions, there’s no need to live and die by the results. Link popularity itself is merely one-way to improve your ranking.
Why you should focus on your word-of-mouth advertising?
One of the biggest reasons people don’t buy is lack of trust. Your product or service can be astounding, but if prospects don’t trust you, they won’t buy. A word-of-mouth referral comes with a high degree of trust compared to other advertising methods. The more trust your prospect has in you, the easier it is to sell.
Onsite optimization involves undertaking various activities on a website or a blog to enhance its credibility, value, usability and ranking on search engines.
Essentially, onsite optimization involves several aspects, such tactful selection of domain name, meta description, web content, internal links and tags and metatags. Other aspects of onsite search engine optimization include anchor texts, media files, bounce rate and loading speed.
Onsite search engine optimization plays a critical role in enhancing online success of a site. Without proper onsite optimization, there is nothing much that is achieved using offsite SEO, such as link building, link baiting, reputation and social media management. To understand the importance of onsite SEO optimization, just imagine opening a blog or a site animatedly to seek information only to find non existent or poorly written content. It is annoying!