Content marketing is both art and science.
The artistic part of content marketing is about supplying engaging and quality material to readers. The science part, focuses on keywords, page stats, and analytics.
Unfortunately, many in the content marketing sphere take content to 1 of those 2 extremes…
Some will focus too much on keyword selections. They’ll try to jam top level keywords everywhere, at the cost of writing quality…
Others will focus on writing quality, and assume that the rest will be taken care of. Those assume that search engines will eventually realize quality, while ignoring SEO.
Knowing the latest digital marketing trends will keep you ahead of competition.
Keeping up with digital marketing trends is important because what worked three years ago won’t exactly work this year. So you’ve got to update your marketing strategies…
In this article, we’ve compiled a list of 7 digital marketing trends that’ll grow this year. Study the list well, and see how you can incorporate it into your marketing.
The list provides universal trends, applicable to all niches.
Is Social Media Taking the Place of Email Marketing?
WE DON’T THINK SO. Don’t be fooled by rumors of email marketing.
With internet marketing, you always want an advantage over your competitors. And this advantage means exploring unorthodox marketing methods.
But sometimes, being unorthodox can be disadvantageous. Because when marketing, you’re trying to sell to as many prospects as possible.
And this is something that emails do better than social media.
Instagram usage has dramatically changed from a mere teenage thing to a formidable business application with a huge potential.
It is no secret that Instagram is one of the most influential social media applications, rivaling Facebook and Twitter with its uniqueness and ease of usage. To businesses, it offers excellent marketing opportunity, because of its wide reach and more importantly, its compelling visual content.
Why Content Marketing, Social Media Marketing, and Email Marketing together equals leads that turn into sales?
Marketing has changed dramatically in the last 20 years. The lines between print, radio and TV advertising were once very clear and rarely crossed. The advent of the Internet has allowed marketers to produce campaigns that blend aspects of various marketing styles to achieve better engagement with their target market. The ability to deploy the same content through different media not only allows marketers to reach more potential customers but also lets their message and call to action resonate more intensely with them.
An open house video can provide an excellent return on investment when selling a property. The key to maximizing that return lies in how you market the video. The quality of production does matter but views and engagement by your target market is what really counts. It is surprisingly easy to do well but very few vendors get the most from their video. Here we show you why an open house video is so beneficial and how to market it effectively.
Many marketers find ROI for social media marketing a challenge. For most, their SMM (Social Media Marketing) efforts are not apparent. Did last month’s Facebook posts improve your revenue? What about that Instagram video that received numerous views, did it improve sales?
Many businesses are having a rough time proving that their marketing efforts are working. In a recent survey, 41% of respondents had absolutely no idea of their social media marketing’s financial impact.
In writing there is a term called ‘passive voice’. In literature this is where the narrator TELLS the reader what is going on instead of allowing dialogue and event descriptions to SHOW the story to the reader and allow their imagination to fill in the gaps. In the first case the reader is not very involved in the action of the story, but in the second scenario they are not only invited into the full body of the story, but they feel as if they are part of the action.
In web design you have to find a balance between simply showing your site visitor what you have to offer and being pushy in an effort to make a sale. On approach is heavy handed and the other is a bit timid in approach.
Internet marketing is one of the fastest-growing and profitable businesses today. It is an excellent way for anyone to start a small business with little investment, no overhead, and high profit margins. Anyone can get up and running with an online business in hours. Sounds like an easy way to make money, doesn’t it? Compared to other offline small business ventures, it is.
Yet internet marketing failures still vastly outnumber those who have succeeded in internet marketing. For every story you hear of someone making $10,000 a month at internet marketing there are hundreds of untold stories of those who failed to make a profit or only made a few dollars and then quit. Why do so many fail when the potential to succeed is high?