Is Social Media Taking the Place of Email Marketing?
WE DON’T THINK SO. Don’t be fooled by rumors of email marketing.
With internet marketing, you always want an advantage over your competitors. And this advantage means exploring unorthodox marketing methods.
But sometimes, being unorthodox can be disadvantageous. Because when marketing, you’re trying to sell to as many prospects as possible.
And this is something that emails do better than social media.
Why Content Marketing, Social Media Marketing, and Email Marketing together equals leads that turn into sales?
Marketing has changed dramatically in the last 20 years. The lines between print, radio and TV advertising were once very clear and rarely crossed. The advent of the Internet has allowed marketers to produce campaigns that blend aspects of various marketing styles to achieve better engagement with their target market. The ability to deploy the same content through different media not only allows marketers to reach more potential customers but also lets their message and call to action resonate more intensely with them.
Most marketers don’t put adequate thought into creating subject lines. Whether it’s a blog, an article or an email, the very first thing sighted by a reader is the subject line. From here the recipients make up their mind whether or not to read what’s inside. Your subject line is important as it’s the first impression you make on a reader, it’s the gateway to the message which you want to communicate.
Email Marketing is one of the most personal and effective advertising ever invented. Here are four ways you can improve your email marketing results.
Spread the Word
Get others to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The beauty in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your offers. Make sure you have their consent beforehand. You don’t want to risk losing reputation or SPAM penalties.
Are your email messages too casual? Or, are they too formal? Are you using the appropriate tone?
Email messages are different from typed letters. You can’t be “too” formal in a letter. In an email, too formal looks silly. What’s the appropriate tone for an email? — slightly more casual than a letter. Yet, there’s a fine line between being too relaxed and too stiff.
To some degree, the attitude and culture of your company will dictate the amount of formality necessary. For example, floral shops and hotels won’t be as formal as a bank or law firm.
Your subject lines plays a crucial role in any email campaign ads whether you’re using safe lists, autoresponders, solo ads or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first.
Here are six headlines that have worked for me in the past which I’m sure will work for you too. The technology will always change but peoples desire to succeed and curiosity will not.