Keywords

How to Improve Your Search Rankings with Content Marketing

How to Improve Your Search Rankings with Content Marketing

Content marketing is both art and science.

The artistic part of content marketing is about supplying engaging and quality material to readers. The science part, focuses on keywords, page stats, and analytics.

Unfortunately, many in the content marketing sphere take content to 1 of those 2 extremes…

Some will focus too much on keyword selections. They’ll try to jam top level keywords everywhere, at the cost of writing quality…

Others will focus on writing quality, and assume that the rest will be taken care of. Those assume that search engines will eventually realize quality, while ignoring SEO.

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