Basic keyword research is an important skill for content creators.
It should be part of your writing routine.
Proper keyword research usually takes a long time – unless you have a streamlined process.
Below, I’ll provide you a step-by-step guide for basic keyword research.
Content marketing is both art and science.
The artistic part of content marketing is about supplying engaging and quality material to readers. The science part, focuses on keywords, page stats, and analytics.
Unfortunately, many in the content marketing sphere take content to 1 of those 2 extremes…
Some will focus too much on keyword selections. They’ll try to jam top level keywords everywhere, at the cost of writing quality…
Others will focus on writing quality, and assume that the rest will be taken care of. Those assume that search engines will eventually realize quality, while ignoring SEO.
Your website, the number of pages you have on it, and how often you release content matters too. So there isn’t a clear “yes or no” answer to that…
But, there are some general principles on keyword use that you must never forget. We’ll mention those principles below, before giving a final verdict on the previous question.