How to Improve Your Search Rankings with Content Marketing

How to Improve Your Search Rankings with Content Marketing

Content marketing is both art and science.

The artistic part of content marketing is about supplying engaging and quality material to readers. The science part, focuses on keywords, page stats, and analytics.

Unfortunately, many in the content marketing sphere take content to 1 of those 2 extremes…

Some will focus too much on keyword selections. They’ll try to jam top level keywords everywhere, at the cost of writing quality…

Others will focus on writing quality, and assume that the rest will be taken care of. Those assume that search engines will eventually realize quality, while ignoring SEO.

Continue reading

Top Digital Marketing Trends of 2018

Top 7 Digital Marketing Trends of 2018

Knowing the latest digital marketing trends will keep you ahead of competition.

Keeping up with digital marketing trends is important because what worked three years ago won’t exactly work this year. So you’ve got to update your marketing strategies…

In this article, we’ve compiled a list of 7 digital marketing trends that’ll grow this year. Study the list well, and see how you can incorporate it into your marketing.

The list provides universal trends, applicable to all niches.

Continue reading

7 Simple Tips for Creating Boost Ready Facebook Posts

7 Simple Tips for Creating a Boost Ready Facebook Post

Want to increase engagement on Facebook? Boosting a Facebook post as a habitual strategy is recommended.

When you boost a Facebook post, you transform it into an ad. That ad then becomes visible not just to your followers, but also to targeted Facebook users.

Now, it’s easy to boost a post. But what’s not easy is crafting a post “worth boosting.”

After all, boosting costs money. And it’s going to be part of your advertising budget. For that, you must take your time crafting these posts.

This is something we’ll help you out with. Below, we’ve provided a few tips to guide your crafting process.

Following these tips will maximize engagement for every dollar you spend!

Continue reading

4 Must Haves To Include On Your Home Page

4 Must Haves To Include On Your Homepage

Your homepage is arguably the most important facet of your website.

It is where most of your traffic goes during the 1st visit.

When optimizing your homepage, there are a lot of factors to consider. Those range from SEO efforts and content writing, to design and looks.

Today, we’ll focus on the design and looks aspect. And specifically, we’ll mention 4 things that must be on your homepage.

Continue reading

Social Media Taking the Place of Email Marketing, Not!

Social Media Taking the Place of Email Marketing, Not!Is Social Media Taking the Place of Email Marketing?

WE DON’T THINK SO. Don’t be fooled by rumors of email marketing.

With internet marketing, you always want an advantage over your competitors. And this advantage means exploring unorthodox marketing methods.

But sometimes, being unorthodox can be disadvantageous. Because when marketing, you’re trying to sell to as many prospects as possible.

And this is something that emails do better than social media.

Continue reading

Why Businesses Should Invest in Instagram

Instagram usage has dramatically changed from a mere teenage thing to a formidable business application with a huge potential.

It is no secret that Instagram is one of the most influential social media applications, rivaling Facebook and Twitter with its uniqueness and ease of usage. To businesses, it offers excellent marketing opportunity, because of its wide reach and more importantly, its compelling visual content.

Continue reading

Content Marketing, Social Media Marketing, and Email Marketing works!

Why Content Marketing, Social Media Marketing, and Email Marketing together equals leads that turn into sales?

content marketing strategy

Marketing has changed dramatically in the last 20 years. The lines between print, radio and TV advertising were once very clear and rarely crossed. The advent of the Internet has allowed marketers to produce campaigns that blend aspects of various marketing styles to achieve better engagement with their target market. The ability to deploy the same content through different media not only allows marketers to reach more potential customers but also lets their message and call to action resonate more intensely with them.

Continue reading