3 Creative Marketing Tips
Looking To Interact With Your Customers And Followers?
The most common mistake that businesses make today is that they try to generate as much content as they can without thinking about what their leads and followers want. Modern marketing is not a one-way conversation, the followers and customers of today’s digital era crave for conversations with the business!
So, how do you adapt to these modern day followers? Simple, you pursue channels that will allow you to interact directly with customers, essentially having a productive dialogue with them as opposed to just marketing your products to them. For this purpose, there exist a number of platforms and channels that modern businesses can utilize for reaching out to their customers on a personal level. So, how can you alter your marketing strategy to communicate better with your followers?
Develop Interactive Content
In order to prompt your leads and followers to interact with you, there should be some sort of call to action in your content. If you have been struggling for engagement in the past then you should consider rethinking your content strategy. Make use of visual content to allow customers to engage with your business.
Incorporate user-generated content such as product reviews and customer photos in your content strategy and embrace the use of Q&A content in which you encourage your customers to ask questions from you. Position yourself as a problem solver and ensure that you interact in a friendly manner with your customers.
Publishing a social post or blog that has no follow-up will not cut it in the modern age – if you want to make the most out of the content that you produce then you need to provide a way for the followers to respond back in some way or the other.
Get Familiar With Hashtags
One of the easiest ways for connecting yourself with what followers want is to take a look at hashtags. Brands that want to stay up to date with the latest trends should look for relevant hashtags in their industry. For instance, if you are in the internet marketing space then you can take a look at all the content that comes across hashtags such as #digitalmarketing for finding out what is trending and what is not.
The hidden aspect of hashtags that very few businesses realize is that they will let you in on the kind of content that your followers are looking for. Not just this, but you can also make use of hashtags in your content to connect directly with followers and boost their interaction with your brand.
Take Advantage Of Videos
Video marketing is a powerful and influential marketing tool that cannot be ignored. The only problems that are there with it is the cost and the fact that some brands are simply camera shy. Having said this though, the return on investment and engagement that video marketing can produce is incredible. It highlights how much customers want to interact with the visual content that brands produce.
An example of video marketing in action is that of Facebook Live, where the users of Facebook are literally glued to the video as opposed to any other type of visual content. The factor that sets Facebook Live videos apart from everything else (such as YouTube) Is that they do not require any sort of scripting or editing – the content is organic and it is supposed to be that way! Furthermore, the fact that viewers can interact with the content in real-time with comments and reacts makes it the perfect interactive tools for businesses today.
Modern businesses and marketers need to understand that the sooner they realize the importance of interactive content, the better. This type of content brings a brand closer to their audiences and allows them to move grow in a more streamlined and efficient manner. We have highlighted three innovative marketing ideas that you can use to transform the content in your marketing strategy.
What are you ideas or thoughts?
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